Web 2.0 Archives – Mitra Creative

Social Media Content Curation Yes or No

May 12, 2010 By Karl Ufert 1 Comment

A fascinating article appeared a few days ago on Mashable.com regarding the ongoing Content Curation debate. Defined in an article on Social Media Today titled “Manifesto for the Content Curator,” by Rohit Bhargrava, “A Content Curator is someone who continually finds, groups, organizes and shares … [Read more...]

Filed Under: Communications, Content, Social Media, social networking Tagged With: Communications, Content Curation, Mashable.com, metadata, Problem Solving, Social Media, Web 2.0, Web 3.0

Triumphant Web 2.0 Presentation for Derive Technologies

June 17, 2009 By Karl Ufert Leave a Comment

One of my company, Mitra Creative's, most important clients is Derive Technologies. We produced Derive's now multi-award-winning interactive site, and continue to work with them to refine their messaging, support ongoing needs for their website -- including the development of new tools, SEO, drawing … [Read more...]

Filed Under: Announcements, Communications, Corporate Social Media Policy, Education Programs, High Tech Marketing, Mitra Creative Achievements, Social Media, social networking, Web 2.0, Web 3.0 Tagged With: Blog, Business Development, Corporate Social Media Policy, Derive Technologies, Education Programs, IT Business 2.0, Mitra Creative, Seminars, Social Communities, Social Media, social networking, Web 2.0

From eMarketer: Will Digital Marketing Prove Profitable?

May 21, 2009 By Karl Ufert 2 Comments

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine" exposes that: "More than one-third of marketers surveyed believed that interactive marketing ROI … [Read more...]

Filed Under: Announcements, Digital Marketing, Digital Video, Interactive Marketing, Web 2.0, Web News Tagged With: Digital Video, eMarketer, Interactive Marketing, Online Communities, PROMO Magazine, Social Marketing, Social Media, viral marketing, Web 2.0

IAMCP NJ Roundtable 4-8-2009 – Karl Ufert on Social Networking and Web 2.0 for IT Business

March 31, 2009 By Karl Ufert Leave a Comment

Marketing Roundtable - SOCIAL NETWORKING & WEB 2.0 FOR BUSINESS: How to Use and Monetize LinkedIn/Facebook, Blogging, CMS Websites, Social Bookmarking (& more) Date: Wednesday, April 8, 2009 Time: 8:00am to 11:30am Location: Microsoft, Iselin, New Jersey Address: Prudential Building, … [Read more...]

Filed Under: Education Programs, IAMCP, Microsoft, Mitra Creative Achievements, Mitra Creative Announcements, Social Media, social networking, Web 2.0, Web 3.0 Tagged With: Eric Rabinowitz, IAMCP, IAMCP NJ, Karl Ufert, Marketing Roundtable, Microsoft, Mitra Creative, Social Marketing, Social Media, social networking, The Nurture Institute, Web 2.0, Web 3.0

IAMCP NY Marketing in a Down Economy

February 23, 2009 By Karl Ufert Leave a Comment

(L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing) Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week's New York Chapter … [Read more...]

Filed Under: Education Programs, High Tech Marketing, IAMCP, Marketing - General, Marketing Technology, Microsoft, Mitra Creative Achievements, Social Media, Web 2.0, Web 3.0 Tagged With: Blogs, Communications, Direct Marketing, Economy, Entermarketing, IAMCP, IT Marketing, Marketing Plan, Microsoft, Mitra Creative, Nurture Institute, Social Media, Strategy, Web 2.0, Web 3.0