A fascinating article appeared a few days ago on Mashable.com regarding the ongoing Content Curation debate. Defined in an article on Social Media Today titled “Manifesto for the Content Curator,” by Rohit Bhargrava, “A Content Curator is someone who continually finds, groups, organizes and shares … [Read more...]
Social Media Content Curation Yes or No
Triumphant Web 2.0 Presentation for Derive Technologies
One of my company, Mitra Creative's, most important clients is Derive Technologies. We produced Derive's now multi-award-winning interactive site, and continue to work with them to refine their messaging, support ongoing needs for their website -- including the development of new tools, SEO, drawing … [Read more...]
From eMarketer: Will Digital Marketing Prove Profitable?

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine" exposes that: "More than one-third of marketers surveyed believed that interactive marketing ROI … [Read more...]
IAMCP NJ Roundtable 4-8-2009 – Karl Ufert on Social Networking and Web 2.0 for IT Business

Marketing Roundtable - SOCIAL NETWORKING & WEB 2.0 FOR BUSINESS: How to Use and Monetize LinkedIn/Facebook, Blogging, CMS Websites, Social Bookmarking (& more) Date: Wednesday, April 8, 2009 Time: 8:00am to 11:30am Location: Microsoft, Iselin, New Jersey Address: Prudential Building, … [Read more...]
IAMCP NY Marketing in a Down Economy

(L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing) Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week's New York Chapter … [Read more...]