2/19 IAMCP NYC Roundtable Effective Marketing Strategies for a Down Economy

AGENDA Effective Marketing Strategies for a Down Economy – A Roundtable/Panel Discussion Location: February 19, 2009 at 8am at 1290 Ave of the Americas 6th Floor – the NYC Microsoft office. Panel Participants: Eric Rabinowitz – Nurture Institute The Nurture Institute™ … [Read more...]

Why You Are Special – How Tech Companies Differentiate Themselves

I attended the recent Outsource World New York 2007 trade show at the Jacob K. Javits Convention Center in Manhattan. Outsource World was co-located with a larger tech industry show called Interop. In addition to our U.S.-based clients, my company, Mitra Creative, works with a number of overseas … [Read more...]

VAR/Integrator Marketing Trends – IT Business Solutions

I have worked in the High Tech industry for more than a decade in marketing, communications, consulting and business development roles. The most consistent trend that I've observed while serving in these positions is the shift in the reseller and integrator environments, in terms of brand equity, … [Read more...]