Why Big Brands Hire Small Agencies – From HubSpot

A great post on the HubSpot Blog, by Jami Oetting, entitled, "Why Big Brands Hire Small Agencies" (Feb. 11), opens with the question: "What’s the one word larger brand executives want their companies to be known for but can rarely live up to?" The answer, according to Oetting? … [Read more...]

Mitra Creative Redesigns the Big Arrow Group Website

Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm. SEE THE NEW BIG ARROW GROUP BY CLICKING HERE. The new site is a refresh of Big Arrow Group's interactive presence, … [Read more...]

Mitra Creative Wins A MarCom PLATINUM Award for the Relaunch of RickyLizalde.com

Mitra Creative's team feels blessed and humbled by our win of the illustrious 2009 MarCom PLATINUM Award for our complete redesign of the Lizalde Design/RickyLizalde.com website for leading Fashion Lingerie designer -- and Project Runway® Season 4 contestant -- Ricky Lizalde. The MarCom PLATINUM … [Read more...]

From eMarketer: Will Digital Marketing Prove Profitable?

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine" exposes that: "More than one-third of marketers surveyed believed that interactive marketing ROI … [Read more...]