Triumphant Web 2.0 Presentation for Derive Technologies

One of my company, Mitra Creative's, most important clients is Derive Technologies. We produced Derive's now multi-award-winning interactive site, and continue to work with them to refine their messaging, support ongoing needs for their website -- including the development of new tools, SEO, drawing … [Read more...]

From eMarketer: Will Digital Marketing Prove Profitable?

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine" exposes that: "More than one-third of marketers surveyed believed that interactive marketing ROI … [Read more...]

IAMCP NJ Roundtable 4-8-2009 – Karl Ufert on Social Networking and Web 2.0 for IT Business

Marketing Roundtable - SOCIAL NETWORKING & WEB 2.0 FOR BUSINESS: How to Use and Monetize LinkedIn/Facebook, Blogging, CMS Websites, Social Bookmarking (& more) Date: Wednesday, April 8, 2009 Time: 8:00am to 11:30am Location: Microsoft, Iselin, New Jersey Address: Prudential Building, … [Read more...]

IAMCP NY Marketing in a Down Economy

 (L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing) Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week's New York Chapter … [Read more...]