I had the opportunity to make the kickoff presentation at an important event on Web 2.0/3.0 for Business for the Long Island Software & Technology Network (LISTnet). The event was held on November 13, at the New York State Small Business Development Center on the campus of Long Island’s Farmingdale State College.
I spoke about the origins of Web 2.0 — Tim O’Reilly of O’Reilly Media coined the term back in 2005 — and delineated Web 2.0, and, thinking ahead, Web 3.0 platforms, that can be harnessed by IT Business professionals to more effectively build a living interactive dialogue with their clients, partners and the business community at large. These included Social Networks, Content-Managed Websites (built on licensed and open source platforms) and Blogs. I provided very detailed information about the ways that businesses can monetize these platforms and also extend their brand. This presentation was one slightly modified from another I gave in September and October for Microsoft Partners.
My fellow presenters at the event — both of whom are publishing and media veterans — Arthur Germain, Principal of Communication Strategy Group, and John McCormick, Chief Content Officer of the exciting, new, niche-focused social network, CIOZone, focused on context and the value of the content in social media and on direct application of the technologies to audiences and participants.