(L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing)
Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week’s New York Chapter meeting of the International Association of Certified Microsoft Partners (IAMCP) (February 19). The event was held at the Microsoft office in midtown Manhattan.
Entitled “Marketing in a Down Economy”, it brought a packed room of Microsoft Partners who engaged in a lively discussion with the panelists which could have gone on for many hours past the allotted session time. Host Howard M. Cohen, President of IAMCP NY (Howard M. Cohen Corporate Copywriting & Consulting Services), invited me – Karl Joseph Ufert, Mitra Creative President/Co-Founder – to join Eric Rabinowitz, President and Co-Founder of the consulting, communications and training firm, the Nurture Institute™ (and leader of the monthly Microsoft Partner Essentials Marketing program Roundtables), and Dean Maire and Tim Freestone, Vice-Presidents of the IT-focused marketing and communications agency (with strong emphasis on Direct Marketing, among other services), enter:marketing, to share our knowledge and ideas.
Much of the discussion focused on:
- Integration of marketing campaigns across a VAR/solution provider’s entire organization from start to finish (including Sales, Marketing, Professional Services) and ensuring follow-up (value for campaign dollars).
- Maintaining marketing focus—speaking to your audience instead of about yourself.
- Utilization of straightforward marketing communications to maintain trusted advisor status with clients—leveraging your unique selling proposition.
- And, especially, the use of Social Media/Web 2.0 to reduce advertising costs and extend reach.
The event was covered by Michele Masterson of ChannelWeb (with contributions by Chad Berndtson). READ THE ARTICLE HERE.
(Howard M. Cohen, IAMCP NY President)