Contentinople announced today that Yahoo! will open its search to external developers as “search-as-service”. This is an important trend: opening their search code and enabling search customization. Access to tools which will support truly personalized search is revolutionary, similar to the social media phenomenon of YouTube where video content became inherently socialized.

Read the article on Contentinople here.

Several months of talks of an acquisition of the pioneering search engine, Yahoo!, by Microsoft ended today. On the same day, an announcement was made that Yahoo! signed a deal with the other giant, Yahoo!’s to-date rival, Google. Reports on the deal are that Google ads will now appear in certain Yahoo! Search Results.

The next couple of months should be very interesting to watch.

Story from CNN Money, Thursday, June 12, 2008.