Today’s Contentinople announced that the video/multimedia platform, CONVIVA, received a $20M B Round funding. See the article by Contentinople writer, Ryan Lawler.

According to the article, Conviva received the funding to “target broadcasters and sports leagues that want to broadcast live video on the Internet” with “a brand new and built from the ground up” platform for live web video delivery. This is important news for digital distribution. It demonstrates significant movement in the henceforth slow-to-market aim to make the Internet the central vehicle for complex media access.