An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine” exposes that: “More than one-third of marketers surveyed believed that interactive marketing ROI would be more profitable than traditional marketing…”

READ THE ARTICLE HERE

Among the interesting statistics found in the article, among respondents to the PROMO survey, are a 25.3% increase in SEO marketing, 15.% increase in Corporate Blog marketing, 12.4% increase in Viral marketing, and 8.8% increase in Video marketing between 2007 and 2009. Questions still arise about measurability but this demonstrates a powerful shift in the methods used, and the focus on, Interactive, Web 2.0 and Video-based marketing in only two years. For example, while overall statstics in the survey remain high for the use of Email marketing (over 70%) — one of the focal points of many marketing campaigns over the past decade — the increase in use of Email marketing in two years is, says the survey respondents, only 1.8%.

The Web 2.0, social media/socal community, sharing/Widget/bookmarking, Digital Video marketing universe is, undoubtedly, here to stay!

Election 2008 in the United States is momentus for many reasons. For those of us in the field of interactive marketing, this election has been revolutionary. Because of the times in which we live but also the remarkable strategy of the Obama-Biden ’08 Campaign, the employment of multimedia — including email, viral video, other digital communications and all of the current (and near-future) social and information sharing principles (as well as technologies) of Web 2.0/3.0 — and of the building of a powerful brand, were decisive factors in the decision of the American electorate. So much so that Senator Barack Obama has been recognized by Advertising Age as “Marketer of the Year”.

Mitra Creative extends our congratulations to Senators Barack Obama and Joseph Biden on their historic November 4 win. We also want to add a nod to Obama-Biden ’08 Campaign Manager, David Plouffe, on his brilliant work.

We migrated Mitra Creative‘s hosting and mail to a new platform over the 2007 Thanksgiving weekend. This temporarily disabled the Mitra Creative Blog. It is now operational again.

We look forward to continuing to provide informative entries in weeks, months and years to come. Stay tuned!