I had the opportunity to make the kickoff presentation at an important event on Web 2.0/3.0 for Business for the Long Island Software & Technology Network (LISTnet). The event was held on November 13, at the New York State Small Business Development Center on the campus of Long Island’s Farmingdale State College.
I spoke about the origins of Web 2.0 — Tim O’Reilly of O’Reilly Media coined the term back in 2005 — and delineated Web 2.0, and, thinking ahead, Web 3.0 platforms, that can be harnessed by IT Business professionals to more effectively build a living interactive dialogue with their clients, partners and the business community at large. These included Social Networks, Content-Managed Websites (built on licensed and open source platforms) and Blogs. I provided very detailed information about the ways that businesses can monetize these platforms and also extend their brand. This presentation was one slightly modified from another I gave in September and October for Microsoft Partners.
My fellow presenters at the event — both of whom are publishing and media veterans — Arthur Germain, Principal of Communication Strategy Group, and John McCormick, Chief Content Officer of the exciting, new, niche-focused social network, CIOZone, focused on context and the value of the content in social media and on direct application of the technologies to audiences and participants.
We were excited to learn that our talk was covered by Newsday and Long Island Business News. This undoubtedly demonstrates the buzz surrounding the topic for businesses both large and small.
Mitra Creative is proud to announce our design of the exciting, just-launched Multimedia Blog for the Sutter Medical Center Castro Valley (Sutter Health).
The Blog is a “living dialogue” with members of the California Bay Area community on the progress of the design and construction of the new Sutter Medical Center Castro Valley facility, projected to open on or before January 1, 2013.
Mitra Creative designed the Blog under the direction of Cassandra Phelps Clark, Project Communications Director for the SMCCV. The project was managed by Social Media & PR Consultants Cathryn Hrudicka of CreativeSage(tm)/Cathryn Hrudicka & Associates and Shelly Gordon of G2 Communications.
The Blog features:
Complete media galleries – video, photos, downloadable information sheets and soon, podcasts. (All of this media will continue to grow.)
Fully integrated social media, social bookmarking and micro-blogging widgets
Updates from multiple stakeholders on the project, events and more.
Numerous opportunities for those who are interested in following the progress of the SMCCV initiative to learn more through LinkedIn, Facebook, YouTube and other social networks and to share information with colleagues, supporters of the project and friends.
For Mitra Creative, the SMCCV Blog project is another foray into our ever-deepening Web 2.0/Web 3.0 practice, as well as a special step in the development of our new Healthcare practice.
We look forward to continuing our relationship with the Sutter Team and Cathryn Hrudicka to support ongoing design and application-related needs for the Blog. We look forward to receiving your comments on our work and feel free to add comments to posts on the SMCCV Blog!
Ricky succeeded to progress through “Project Runway” Season 4 until late in the season and was distinguished by his win of the show’s “Levi’s Challenge”. The launch of his new Lingerie line follows his work for such fashion giants as Vera Wang, Oscar De La Renta and others.
We wish Ricky luck on the new line and are thrilled to have begun what we hope to be a long and strategic business alliance with the design of his website.
See Ricky’s video intro. from Bravo TV’s ”Project Runway” website:
Mitra Creative is excited to announce the April 4 launch of MYLIFEINSMILES.COM. Developed for the New York-based GEN ART, “the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists”, MyLifeInSmiles.com is a Web 2.0 photo contest site especially designed for Gen Art’s sponsor, the Crest Whitestrips® family of products.
MyLifeInSmiles.com is a full-featured, metadata-rich Web 2.0 file sharing site which enables visitors — contest participants – to upload photos of their favorite smiles. A limited number of photos will be selected as winners of the contest and featured in a special photo exhibition to be hosted by Gen Art in late spring.
This project is a milestone for Mitra Creative–our first comprehensive project, developed in partnership with and for Gen Art, for a worldwide brand (P&G/Crest). It also demonstrates the richness of our capabilities in the production of social networking sites, in database and file sharing workflow design and in full-scale brand integration.
