Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm.

SEE THE NEW BIG ARROW GROUP BY CLICKING HERE.

The new site is a refresh of Big Arrow Group’s interactive presence, reflecting an expansion of their brand and global capabilities. As with other recent Mitra Creative projects, in addition to introducing an uplifted design for Big Arrow, the site is supported by a custom-programmed/implemented content management system (CMS) and database framework. This CMS architecture will self-empower them to keep their offerings, case studies, media/multimedia and other information up-to-date.

Mitra Creative worked closely with Big Arrow Group’s leadership to ensure that the new website embraces their personalities and working style. It was important to reflect the genuine humanity of, and the spirit of collaboration in, the interaction between Big Arrow and their clients. Therefore, specific visual elements — such as Pantone colors reflecting the individuality of each member of the team — have been incorporated into the design to demonstrate Big Arrow’s true personal touch.

AGENDA

Effective Marketing Strategies for a Down Economy – A Roundtable/Panel Discussion

Location:

February 19, 2009 at 8am at 1290 Ave of the Americas 6th Floor – the NYC Microsoft office.

Panel Participants:

Eric Rabinowitz – Nurture Institute
The Nurture Institute™ (www.nurtureinstitute.com) is the premier channel marketing and customer relationship marketing company specializing in small and mid-market clients. With plenty of proven direct marketing tools to share, your business can’t afford to miss out on our innovative customer relationship marketing solutions.

Karl Joseph Ufert – Mitra Creative
Mitra Creative (www.biztech.mitracreative.com | www.mitracreative.com) is a New York-based marketing communications and interactive design agency focused on providing solutions to IT business consultancies, VARs, software design and integration companies, and technology manufacturers and distributors. Led by Karl Ufert (formerly Sr. Director of Marketing for AMC Computer Corp.), and Creative Director, Vincent Wang, the company produces forward-thinking Websites and Web 2.0/3.0 and social media platforms, other interactive communications and digital video presentations—all leveraging decades of experience in bringing value to the IT Channel.

Tim Freestone & Dean Maire – enter.marketing
enter:marketing (www.entermarketing.com) is a managed marketing services company that supports the marketing initiatives of Value Added Resellers and Manufacturers in the Information Technology industry.  We execute unique, industry leading programs and approach demand generation as a process, rather than a project – a process that manages and cultivates opportunities from the stage of identifying interest to Return on Investment (ROI).

Howard M. Cohen – HMC Corporate Copywriting & Consulting
IT Channel veteran Howard M. Cohen (www.howardmcohen.com) brings his experience, his expertise, and his tremendous network of friends and resources to every project.  Compelling content is the key to sales & marketing success and Howard’s strong, persuasive writing style translates even the most technical concepts into readily readable copy that your business clients will understand and appreciate.  From white papers to case studies to proposals to web content and much more Howard will most effectively convey your message to your audience.

This roundtable/panel discussion will feature channel-dedicated marketing experts included Nurture Institute, Mitra Creative, HMC Corporate Copywriting & Consulting, and others.  We’ll talk about more effective ways to reach, penetrate, and win business from companies facing today’s economic climate.  Learn what IS working in the channel.

Skills Exchange:

Long overdue, this session offers all attendees the opportunity to tell everyone else about their special, unique, and well-differentiated services and how all of us can make money selling them to our customers.  Looking for new services to sell to your existing account base?  Here’s the place to find them.

Hoping that the many of you who were able to make our New Year Celebration had a great time I look forward to getting back to business with more topical, pertinent, timely, high-value content.  This meeting promises to be a great kickoff to what promises to be a challenging year!

PLEASE RSVP via Reply to Howard M. Cohen (hmc@howardmcohen.com) IMMEDIATELY so we get you on the building security list.  I look forward to seeing you there.

Howard M. Cohen
NYC IAMCP Chapter President
US IAMCP Communications Chair
Corporate & Commercial Copywriting
Web Content - Proposal Development
Business Development and Marketing
15 Spector Lane - Plainview NY 11803
516.965.6431
mailto: hmc@howardmcohen.com

Learn more about my writing at www.howardmcohen.com

Our firm, Mitra Creative,  just launched a small but important site for Ricky Lizalde, one of the Season 4 participants on Bravo TV’s celebrated Fashion Design show, “Project Runway”. The site is for Ricky’s new Fashion Lingerie line, LIZALDE.

Ricky succeeded to progress through “Project Runway” Season 4 until late in the season and was distinguished by his win of the show’s “Levi’s Challenge”. The launch of his new Lingerie line follows his work for such fashion giants as Vera Wang, Oscar De La Renta and others.

We wish Ricky luck on the new line and are thrilled to have begun what we hope to be a long and strategic business alliance with the design of his website.

See Ricky’s video intro. from Bravo TV’s ”Project Runway” website:

Former Google employees just launched a new Search Engine–Cuil (www.cuil.com). According to a Reuters article today, Cuil, which is being launched to compete with the Search giant, “goes beyond prevailing search techniques that focus on Web links and audience traffic patterns and instead analyzes the context of each page and the concepts behind each user search request.”

There is new layout and “psychology” to Cuil. It enables searchers to reference cross-topics in a more graphically engaging, social networking-intelligent manner.

Read more of the Reuters article (via Yahoo! Tech News) here.

We received the news that this month (May 2008) the website that we produced in late 2007 for DERIVE TECHNOLOGIES has received another important industry accolade. ChannelWeb, the online portal for CRN and VARBusiness magazines, has named Derivetech.com one of “20 Great-Looking Solution Provider Sites”. See the main story here, and the specific entry for Derivetech.com (#6 out of 20!) here.

We at Mitra Creative are very proud of this achievement. Joe Caponi, Managing Editor, Operations of ChannelWeb says of the interactive platforms chosen for the list of 20 Great Looking Solution Provider Sites that, “demonstrating a refined sense of design can help to brand a solution provider and generate new business opportunities.” We are thrilled that this aestheticism, as well as our work to very specifically co-brand Derive Technologies with Partners such as HP®, Microsoft®, Citrix®, Cisco®, Panasonic®, VMWare® and others, has been instrumental in business development and the creation of a power-brand for Derive.