May 05 2009
On May 28, from 11am to 12:30pm EST, I will be giving a webinar for IAMCP Women in Leadership & Technology on the use of Web 2.0 and Social Media for IT Business. The webinar will be broadcast to a worldwide audience. Details appear below!
Mar 31 2009
Marketing Roundtable – SOCIAL NETWORKING & WEB 2.0 FOR BUSINESS: How to Use and Monetize LinkedIn/Facebook, Blogging, CMS Websites, Social Bookmarking (& more)
REGISTRATION REQUIRED: CLICK HERE TO REGISTER
Join us for a breakfast with KARL JOSEPH UFERT, President/Co-Principal of Mitra Creative™, who will offer his insights into Web 2.0 and the Social Networking Phenomenon.
Websites:
ERIC RABINOWITZ, President of The Nurture Institute™, will present this Marketing Roundtable Discussion on Social Networking and Web 2.0, and on other Marketing Topics, in the context of nurturing and cultivating relationships with customers and prospects leading to larger sales pipelines, bigger deals and longer and more profitable relationships. Nurture is not magic, but a common sense approach to transforming your business utilizing the methodology that was responsible for building Microsoft’s original Partner channel.
Website:
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Agenda:
Breakfast
8:30 AM to 9:30 AM
9:30 AM to 10:30 AM
10:30 AM to 11:00 AM
Program:
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About Round Table – Celebrating Our 3rd Year
The Partner Marketing Roundtable is a 2-hour professionally facilitated monthly marketing discussion group provided by Microsoft to Microsoft Certified Partners. After a continental breakfast, the session begins with a 60-minute presentation on a specific area of marketing provided by a guest speaker and marketing expert. After the presentation each participant has the opportunity to write down their own marketing questions. The professional group leader will choose questions randomly for discussion. Essentials, VMAX, and Pump Up the Volume Partners from around the country participate in these sessions through the use of Live Meeting and the Round Table audio and video system.
We also will be broadcasting this event using the Roundtable technology for those who can not make it in person.
AUDIO INFORMATION
FIRST-TIME USERS
TROUBLESHOOTING
Feb 23 2009
(L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing)
Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week’s New York Chapter meeting of the International Association of Certified Microsoft Partners (IAMCP) (February 19). The event was held at the Microsoft office in midtown Manhattan.
Entitled “Marketing in a Down Economy”, it brought a packed room of Microsoft Partners who engaged in a lively discussion with the panelists which could have gone on for many hours past the allotted session time. Host Howard M. Cohen, President of IAMCP NY (Howard M. Cohen Corporate Copywriting & Consulting Services), invited me – Karl Joseph Ufert, Mitra Creative President/Co-Founder – to join Eric Rabinowitz, President and Co-Founder of the consulting, communications and training firm, the Nurture Institute™ (and leader of the monthly Microsoft Partner Essentials Marketing program Roundtables), and Dean Maire and Tim Freestone, Vice-Presidents of the IT-focused marketing and communications agency (with strong emphasis on Direct Marketing, among other services), enter:marketing, to share our knowledge and ideas.
Much of the discussion focused on:
The event was covered by Michele Masterson of ChannelWeb (with contributions by Chad Berndtson). READ THE ARTICLE HERE.
(Howard M. Cohen, IAMCP NY President)
Feb 12 2009
AGENDA
Effective Marketing Strategies for a Down Economy – A Roundtable/Panel Discussion
Location:
February 19, 2009 at 8am at 1290 Ave of the Americas 6th Floor – the NYC Microsoft office.
Panel Participants:
Eric Rabinowitz – Nurture Institute
The Nurture Institute™ (www.nurtureinstitute.com) is the premier channel marketing and customer relationship marketing company specializing in small and mid-market clients. With plenty of proven direct marketing tools to share, your business can’t afford to miss out on our innovative customer relationship marketing solutions.
Karl Joseph Ufert – Mitra Creative
Mitra Creative (www.biztech.mitracreative.com | www.mitracreative.com) is a New York-based marketing communications and interactive design agency focused on providing solutions to IT business consultancies, VARs, software design and integration companies, and technology manufacturers and distributors. Led by Karl Ufert (formerly Sr. Director of Marketing for AMC Computer Corp.), and Creative Director, Vincent Wang, the company produces forward-thinking Websites and Web 2.0/3.0 and social media platforms, other interactive communications and digital video presentations—all leveraging decades of experience in bringing value to the IT Channel.
Tim Freestone & Dean Maire – enter.marketing
enter:marketing (www.entermarketing.com) is a managed marketing services company that supports the marketing initiatives of Value Added Resellers and Manufacturers in the Information Technology industry. We execute unique, industry leading programs and approach demand generation as a process, rather than a project – a process that manages and cultivates opportunities from the stage of identifying interest to Return on Investment (ROI).
Howard M. Cohen – HMC Corporate Copywriting & Consulting
IT Channel veteran Howard M. Cohen (www.howardmcohen.com) brings his experience, his expertise, and his tremendous network of friends and resources to every project. Compelling content is the key to sales & marketing success and Howard’s strong, persuasive writing style translates even the most technical concepts into readily readable copy that your business clients will understand and appreciate. From white papers to case studies to proposals to web content and much more Howard will most effectively convey your message to your audience.
This roundtable/panel discussion will feature channel-dedicated marketing experts included Nurture Institute, Mitra Creative, HMC Corporate Copywriting & Consulting, and others. We’ll talk about more effective ways to reach, penetrate, and win business from companies facing today’s economic climate. Learn what IS working in the channel.
Skills Exchange:
Long overdue, this session offers all attendees the opportunity to tell everyone else about their special, unique, and well-differentiated services and how all of us can make money selling them to our customers. Looking for new services to sell to your existing account base? Here’s the place to find them.
Hoping that the many of you who were able to make our New Year Celebration had a great time I look forward to getting back to business with more topical, pertinent, timely, high-value content. This meeting promises to be a great kickoff to what promises to be a challenging year!
PLEASE RSVP via Reply to Howard M. Cohen (hmc@howardmcohen.com) IMMEDIATELY so we get you on the building security list. I look forward to seeing you there.
Howard M. Cohen
NYC IAMCP Chapter President
US IAMCP Communications Chair
Corporate & Commercial Copywriting
Web Content – Proposal Development
Business Development and Marketing
15 Spector Lane – Plainview NY 11803
516.965.6431
mailto: hmc@howardmcohen.com
Learn more about my writing at www.howardmcohen.com
Dec 14 2008
Mitra Creative was honored to join our client and partner, Derive Technologies, in the 2008 Marine Corps. TOYS FOR TOTS drive. We were invited to participate by Howard Cohen of the New York chapter of the International Association of Microsoft Partners (IAMCP).
The event raised more than $50,000.00 USD in toys and donations. Read the full story on Derive Technologies’ website.
