I am proud to announce Mitra Creative’s win of two 2010 MARCOM CREATIVE AWARDS, including a MarCom Platinum Award. We received the awards for our work for Nurture Marketing (formerly the Nurture Institute). 

READ THE PRESS RELEASE HERE 

With this year’s wins, Mitra Creative now has two MarCom Platinum Awards (2010 and 2009), and three MarCom Gold Awards (2010, 2009, and 2007). Thank you to everyone on our team for your brilliance, and a huge note of thanks goes to Nurture Marketing and our clients for making these wins possible!

We at Mitra Creative are proud to announce our latest achievement–the creation of a new brand and progressive new website for NURTURE MARKETING (Nurturemarketing.com). Nurture Marketing (formerly the Nurture Institute), is a full-service marketing agency that offers a broad spectrum of traditional and non-traditional services (lead generation, communications, direct mail, e-mail campaigns, assessments and planning, branding, training and meeting facilitation), as well as a highly-developed platform of channel marketing services (they have built comprehensive programs for Microsoft, Nokia, and others).

The concept of Nurture Marketing was originated more than 20 years ago by the company’s co-founder and one of its senior partners, Jim Cecil. It focuses on combining good marketing principles with the nurturing of prospects and customers to dramatically increase sales revenues. Today, Nurture Marketing is not only a set of best practices, but also the name of a powerhouse of a company, led by Jim, and the company’s other partners, Eric Rabinowitz (Jim’s co-author on the successful books, “Nurturing Customer Relationships,” and “101 Business Love Letters“), Barbara Pfeiffer, and Jennifer Herold-Garcia. They believe in, and now ARE, Nurture Marketing.

We were invited to bring our business expertise, award-winning design acumen, and our technical expertise to the task of taking an objective look at the former Nurture Institute, and now (with the new branding), Nurture Marketing’s visual brand and web presence and uplift and modernize it–in keeping with Nurture’s progressive offerings and recent, significant growth. We took the company’s now-previous brand assets and revitalized them with a fresh, forward-looking visual sensibility. We also built a new website for Nurture from scratch — approach, design, development — utilizing a modernized, easy-to-use content management system framework, powerful, provocative 21st Century aesthetics, and a true Web 2.0/3.0-and-beyond information architecture. For example, we put Nurture’s Blog at the center of the site’s Homepage, enabling a “living dialogue” with prospects, clients, and business partners, and tying together follower and consumer communities.

Nurture Marketing’s management team is thrilled with the results. According to Eric Rabinowitz, “Thanks to the design, creative, and implementation team at Mitra Creative, we now have a magnificent new brand and website that reflect the quality of our work, and our service to our customers.” We are thrilled to have been given the opportunity to serve this wonderful company and team!

Mitra Creative is proud to announce our 2010 update of RickyLizalde.com, the website that we produced to showcase the fashion lingerie line of designer, Ricky Lizalde (of “Project Runway” Season 4). The revised design highlights Ricky’s exciting new 2010 collection.

We want to thank Ricky for his continued work with us!

The Mitra Creative team has not been Blogging for a while. Several reasons:

1. Our President, Karl Joseph Ufert, lost his father in July 2009. This temporarily slowed Karl’s activities, speaking appearances and trend-watching.
2. We have been hard at work throughout the end of summer/beginning of fall on a number of important, but time-consuming projects–we will launch three new full-scale websites in the next several weeks for clients in the Technology (Microsoft® Partner/Solution Provider), Fashion/Media and Advertising spaces, and we just upgraded the WordPress platform for the Sutter Medical Center Castro Valley project Blogsite.
3. We have been developing a series of new offerings, including our Digital Video Production/Video Marketing and SEO/Social Media Consulting practices.
4. We are working on a number of collaborations/partnerships, including furthering our activities with the important marketing strategy firm, The Nurture Institute (creators of the Microsoft® Partner Essentials Marketing program).

We look forward to updating you on all of these exciting projects, events, business practices and alliances, as well as continuing to provide valuable information regarding the marketing, interactive, Web 2.0/3.0, digital video spaces and related topics.

We received the news that this month (May 2008) the website that we produced in late 2007 for DERIVE TECHNOLOGIES has received another important industry accolade. ChannelWeb, the online portal for CRN and VARBusiness magazines, has named Derivetech.com one of “20 Great-Looking Solution Provider Sites”. See the main story here, and the specific entry for Derivetech.com (#6 out of 20!) here.

We at Mitra Creative are very proud of this achievement. Joe Caponi, Managing Editor, Operations of ChannelWeb says of the interactive platforms chosen for the list of 20 Great Looking Solution Provider Sites that, “demonstrating a refined sense of design can help to brand a solution provider and generate new business opportunities.” We are thrilled that this aestheticism, as well as our work to very specifically co-brand Derive Technologies with Partners such as HP®, Microsoft®, Citrix®, Cisco®, Panasonic®, VMWare® and others, has been instrumental in business development and the creation of a power-brand for Derive.