The Mitra Creative team has not been Blogging for a while. Several reasons:

1. Our President, Karl Joseph Ufert, lost his father in July 2009. This temporarily slowed Karl’s activities, speaking appearances and trend-watching.
2. We have been hard at work throughout the end of summer/beginning of fall on a number of important, but time-consuming projects–we will launch three new full-scale websites in the next several weeks for clients in the Technology (Microsoft® Partner/Solution Provider), Fashion/Media and Advertising spaces, and we just upgraded the WordPress platform for the Sutter Medical Center Castro Valley project Blogsite.
3. We have been developing a series of new offerings, including our Digital Video Production/Video Marketing and SEO/Social Media Consulting practices.
4. We are working on a number of collaborations/partnerships, including furthering our activities with the important marketing strategy firm, The Nurture Institute (creators of the Microsoft® Partner Essentials Marketing program).

We look forward to updating you on all of these exciting projects, events, business practices and alliances, as well as continuing to provide valuable information regarding the marketing, interactive, Web 2.0/3.0, digital video spaces and related topics.

We received the news that this month (May 2008) the website that we produced in late 2007 for DERIVE TECHNOLOGIES has received another important industry accolade. ChannelWeb, the online portal for CRN and VARBusiness magazines, has named Derivetech.com one of “20 Great-Looking Solution Provider Sites”. See the main story here, and the specific entry for Derivetech.com (#6 out of 20!) here.

We at Mitra Creative are very proud of this achievement. Joe Caponi, Managing Editor, Operations of ChannelWeb says of the interactive platforms chosen for the list of 20 Great Looking Solution Provider Sites that, “demonstrating a refined sense of design can help to brand a solution provider and generate new business opportunities.” We are thrilled that this aestheticism, as well as our work to very specifically co-brand Derive Technologies with Partners such as HP®, Microsoft®, Citrix®, Cisco®, Panasonic®, VMWare® and others, has been instrumental in business development and the creation of a power-brand for Derive.

See the official press release: click here.

Mitra Creative is excited to announce the April 4 launch of MYLIFEINSMILES.COM. Developed for the New York-based GEN ART, “the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists”, MyLifeInSmiles.com is a Web 2.0 photo contest site especially designed for Gen Art’s sponsor, the Crest Whitestrips® family of products.

MyLifeInSmiles.com is a full-featured, metadata-rich Web 2.0 file sharing site which enables visitors — contest participants – to upload photos of their favorite smiles. A limited number of photos will be selected as winners of the contest and featured in a special photo exhibition to be hosted by Gen Art in late spring.

This project is a milestone for Mitra Creative–our first comprehensive project, developed in partnership with and for Gen Art, for a worldwide brand (P&G/Crest). It also demonstrates the richness of our capabilities in the production of social networking sites, in database and file sharing workflow design and in full-scale brand integration.

We’ve just updated the Mitra Creative website. Among the changes are the additions of more of our work, as well as descriptions of our services in Traditional Chinese and Simplified Chinese.