Today’s Contentinople announced that the video/multimedia platform, CONVIVA, received a $20M B Round funding. See the article by Contentinople writer, Ryan Lawler.

According to the article, Conviva received the funding to “target broadcasters and sports leagues that want to broadcast live video on the Internet” with “a brand new and built from the ground up” platform for live web video delivery. This is important news for digital distribution. It demonstrates significant movement in the henceforth slow-to-market aim to make the Internet the central vehicle for complex media access.

Today, a great article appeared on Light Reading’s ever-intelligent, entertaining Contentinople.com, the 2007-launched “website covering the rise of the digital media industry.” The article, by Contentinople contributor, Erin Barker, further demonstrates the connection between “Big Media” and Web 2.0.

According to the article, “Slide, producer of the Facebook/MySpace SuperPoke application” has joined forces with media giant, Vh1,  for an exciting syndication initiative. According to Barker, “10,000 SuperPokes will be randomly selected to air on Vh1, as animations with the sender and recipient’s names at the bottom. That’s right, on television.” This is a powerful endeavor, further demonstrating the power of Social Networking to reach wider audiences. It also envisions the future of media, where lines between online and television content will one day be erased and content pushed and pulled to audiences in many new and innovative ways.

Read the Contentinople post here.