Former Google employees just launched a new Search Engine–Cuil (www.cuil.com). According to a Reuters article today, Cuil, which is being launched to compete with the Search giant, “goes beyond prevailing search techniques that focus on Web links and audience traffic patterns and instead analyzes the context of each page and the concepts behind each user search request.”

There is new layout and “psychology” to Cuil. It enables searchers to reference cross-topics in a more graphically engaging, social networking-intelligent manner.

Read more of the Reuters article (via Yahoo! Tech News) here.