Blogging

(Image/cover copyright © 2005-2014 Bloomberg® L.P. All Rights Reserved. Made in NYC.) Remember this headline from Business Week? Nine or ten years ago, businesses, newly being able, because of the emergence of what we called "Web 2.0 platforms", to have a dialogue on the web, rather than an … [Read more...]

Jim Cecil Marketing Legend – MS Marketing Round Table

L to R: Eric S. Rabinowitz, Managing Partner, Nurture Marketing; Jim Cecil, Chairman, Nurture Marketing; Karl Joseph Ufert, President, Mitra Creative A group of professionals in New York's Microsoft office, and a national (and even global) broadcast audience, were treated to a special session of … [Read more...]

What Custom Work Can Mean

It is always a challenge to justify the price of web design and development when clients want special features. Today's climate is one of an aggressive buyer's mid-market, where prospective clients who ask for estimates for website builds will often negotiate project prices with interactive agencies … [Read more...]

Why Spend More on Professional Web Agencies?

An article entitled, "Why Do Websites Cost So Much Money?", by Christine Anderssen (Tailormade4you), which appeared on January 10, on GOARTICLES.com(1), very succinctly summarizes the reasons why reputable web design and development firms charge more for their work, even to their smaller business … [Read more...]

Mitra Creative Redesigns the Big Arrow Group Website

Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm. SEE THE NEW BIG ARROW GROUP BY CLICKING HERE. The new site is a refresh of Big Arrow Group's interactive presence, … [Read more...]

Mitra Creative Wins A MarCom PLATINUM Award for the Relaunch of RickyLizalde.com

Mitra Creative's team feels blessed and humbled by our win of the illustrious 2009 MarCom PLATINUM Award for our complete redesign of the Lizalde Design/RickyLizalde.com website for leading Fashion Lingerie designer -- and Project Runway® Season 4 contestant -- Ricky Lizalde. The MarCom PLATINUM … [Read more...]

Mitra Creative Wins A MarCom GOLD Award for the Deep River Technologies Website

Mitra Creative is proud to announce our win of a 2009 MarCom GOLD Award for the website that we produced for Deep River Technologies. Deep River Technologies is a leading, North Carolina Piedmont Triad metropolitan area-based (Greensboro, NC), MicrosoftMicrosoft®-Managed and Certified partner … [Read more...]

Triumphant Web 2.0 Presentation for Derive Technologies

One of my company, Mitra Creative's, most important clients is Derive Technologies. We produced Derive's now multi-award-winning interactive site, and continue to work with them to refine their messaging, support ongoing needs for their website -- including the development of new tools, SEO, drawing … [Read more...]

From eMarketer: Will Digital Marketing Prove Profitable?

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine" exposes that: "More than one-third of marketers surveyed believed that interactive marketing ROI … [Read more...]