An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine” exposes that: “More than one-third of marketers surveyed believed that interactive marketing ROI would be more profitable than traditional marketing…”
Among the interesting statistics found in the article, among respondents to the PROMO survey, are a 25.3% increase in SEO marketing, 15.% increase in Corporate Blog marketing, 12.4% increase in Viral marketing, and 8.8% increase in Video marketing between 2007 and 2009. Questions still arise about measurability but this demonstrates a powerful shift in the methods used, and the focus on, Interactive, Web 2.0 and Video-based marketing in only two years. For example, while overall statstics in the survey remain high for the use of Email marketing (over 70%) — one of the focal points of many marketing campaigns over the past decade — the increase in use of Email marketing in two years is, says the survey respondents, only 1.8%.
The Web 2.0, social media/socal community, sharing/Widget/bookmarking, Digital Video marketing universe is, undoubtedly, here to stay!
In today’s “Wired”, writer Chris Snyder reports on the big question about monetizing the pioneering “microblogging” site, Twitter. According to the article, the answer is obvious… Twitter will find a direct revenue stream in the same way as did other “freemium” services, even including giants such as Google.
In its never-ending quest to deliver technical innovation, renewed behaviors and refreshed revenue streams, today Google launched a Beta version of their new “open source” Internet browser.
The browser is called Google Chrome. Promises are faster browsing, integration with the open source community Google Gears and a Javascript VM. The browser will also change the way users browse content–with a revised tab structure and a ready-at-hand gallery of your most visited sites as you launch the browser.
On the heels of the launch of Microsoft Internet Explorer 8, also in Beta format and available for public download, Google Chrome is following suit with special new privacy features; principally an “incognito” session/window which enables users to browse without passing browsing data to a computer.
This certainly creates a lot of dialogue about the future of browsers
Today’s Contentinople announced that the video/multimedia platform, CONVIVA, received a $20M B Round funding. See the article by Contentinople writer, Ryan Lawler.
According to the article, Conviva received the funding to “target broadcasters and sports leagues that want to broadcast live video on the Internet” with “a brand new and built from the ground up” platform for live web video delivery. This is important news for digital distribution. It demonstrates significant movement in the henceforth slow-to-market aim to make the Internet the central vehicle for complex media access.
Ricky succeeded to progress through “Project Runway” Season 4 until late in the season and was distinguished by his win of the show’s “Levi’s Challenge”. The launch of his new Lingerie line follows his work for such fashion giants as Vera Wang, Oscar De La Renta and others.
We wish Ricky luck on the new line and are thrilled to have begun what we hope to be a long and strategic business alliance with the design of his website.
See Ricky’s video intro. from Bravo TV’s ”Project Runway” website:
In its never-ending quest to deliver technical innovation, renewed behaviors and refreshed revenue streams, today Google launched a Beta version of their new “open source” Internet browser.
