I am proud to announce Mitra Creative’s win of two 2010 MARCOM CREATIVE AWARDS, including a MarCom Platinum Award. We received the awards for our work for Nurture Marketing (formerly the Nurture Institute). 

READ THE PRESS RELEASE HERE 

With this year’s wins, Mitra Creative now has two MarCom Platinum Awards (2010 and 2009), and three MarCom Gold Awards (2010, 2009, and 2007). Thank you to everyone on our team for your brilliance, and a huge note of thanks goes to Nurture Marketing and our clients for making these wins possible!

As all of us at MITRA CREATIVE wish our families, friends, clients, colleagues and followers a very Happy, Prosperous New Year, we want to share with all of you a great article that we read on the popular and highly informative, “social, media, brand” information resource/Blog called Penn Olson. The article, by contributor Willis Wee, speaks of the “4 Reasons To Employ Social Media in 2010″:

READ THE ARTICLE HERE

We usually comment on what we read, but this article — containing a compelling, concise video called “Social Media ROI: Socialnomics” (from the insightful work and writings of Erik Qualman) — brilliantly summarizes the Business Social Media landscape and we feel it does not require further narrative.

We very much look forward in 2010 to providing valuable information, articles, information about Mitra Creative’s happenings on this Blog, and working with many of you to support your interactive/media design and development, marketing communications strategy, corporate digital video production and Web 2.0/3.0 and other needs!

We received the news that this month (May 2008) the website that we produced in late 2007 for DERIVE TECHNOLOGIES has received another important industry accolade. ChannelWeb, the online portal for CRN and VARBusiness magazines, has named Derivetech.com one of “20 Great-Looking Solution Provider Sites”. See the main story here, and the specific entry for Derivetech.com (#6 out of 20!) here.

We at Mitra Creative are very proud of this achievement. Joe Caponi, Managing Editor, Operations of ChannelWeb says of the interactive platforms chosen for the list of 20 Great Looking Solution Provider Sites that, “demonstrating a refined sense of design can help to brand a solution provider and generate new business opportunities.” We are thrilled that this aestheticism, as well as our work to very specifically co-brand Derive Technologies with Partners such as HP®, Microsoft®, Citrix®, Cisco®, Panasonic®, VMWare® and others, has been instrumental in business development and the creation of a power-brand for Derive.

Mitra Creative is excited to announce the April 4 launch of MYLIFEINSMILES.COM. Developed for the New York-based GEN ART, “the leading arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists”, MyLifeInSmiles.com is a Web 2.0 photo contest site especially designed for Gen Art’s sponsor, the Crest Whitestrips® family of products.

MyLifeInSmiles.com is a full-featured, metadata-rich Web 2.0 file sharing site which enables visitors — contest participants – to upload photos of their favorite smiles. A limited number of photos will be selected as winners of the contest and featured in a special photo exhibition to be hosted by Gen Art in late spring.

This project is a milestone for Mitra Creative–our first comprehensive project, developed in partnership with and for Gen Art, for a worldwide brand (P&G/Crest). It also demonstrates the richness of our capabilities in the production of social networking sites, in database and file sharing workflow design and in full-scale brand integration.