I am proud to announce Mitra Creative’s win of two 2010 MARCOM CREATIVE AWARDS, including a MarCom Platinum Award. We received the awards for our work for Nurture Marketing (formerly the Nurture Institute). 

READ THE PRESS RELEASE HERE 

With this year’s wins, Mitra Creative now has two MarCom Platinum Awards (2010 and 2009), and three MarCom Gold Awards (2010, 2009, and 2007). Thank you to everyone on our team for your brilliance, and a huge note of thanks goes to Nurture Marketing and our clients for making these wins possible!

We at Mitra Creative are proud to announce our latest achievement–the creation of a new brand and progressive new website for NURTURE MARKETING (Nurturemarketing.com). Nurture Marketing (formerly the Nurture Institute), is a full-service marketing agency that offers a broad spectrum of traditional and non-traditional services (lead generation, communications, direct mail, e-mail campaigns, assessments and planning, branding, training and meeting facilitation), as well as a highly-developed platform of channel marketing services (they have built comprehensive programs for Microsoft, Nokia, and others).

The concept of Nurture Marketing was originated more than 20 years ago by the company’s co-founder and one of its senior partners, Jim Cecil. It focuses on combining good marketing principles with the nurturing of prospects and customers to dramatically increase sales revenues. Today, Nurture Marketing is not only a set of best practices, but also the name of a powerhouse of a company, led by Jim, and the company’s other partners, Eric Rabinowitz (Jim’s co-author on the successful books, “Nurturing Customer Relationships,” and “101 Business Love Letters“), Barbara Pfeiffer, and Jennifer Herold-Garcia. They believe in, and now ARE, Nurture Marketing.

We were invited to bring our business expertise, award-winning design acumen, and our technical expertise to the task of taking an objective look at the former Nurture Institute, and now (with the new branding), Nurture Marketing’s visual brand and web presence and uplift and modernize it–in keeping with Nurture’s progressive offerings and recent, significant growth. We took the company’s now-previous brand assets and revitalized them with a fresh, forward-looking visual sensibility. We also built a new website for Nurture from scratch — approach, design, development — utilizing a modernized, easy-to-use content management system framework, powerful, provocative 21st Century aesthetics, and a true Web 2.0/3.0-and-beyond information architecture. For example, we put Nurture’s Blog at the center of the site’s Homepage, enabling a “living dialogue” with prospects, clients, and business partners, and tying together follower and consumer communities.

Nurture Marketing’s management team is thrilled with the results. According to Eric Rabinowitz, “Thanks to the design, creative, and implementation team at Mitra Creative, we now have a magnificent new brand and website that reflect the quality of our work, and our service to our customers.” We are thrilled to have been given the opportunity to serve this wonderful company and team!

All of us at Mitra Creative encourage you to donate to Hope for Haiti Now or the American Red Cross for the PEOPLE OF HAITI.

As all of us at MITRA CREATIVE wish our families, friends, clients, colleagues and followers a very Happy, Prosperous New Year, we want to share with all of you a great article that we read on the popular and highly informative, “social, media, brand” information resource/Blog called Penn Olson. The article, by contributor Willis Wee, speaks of the “4 Reasons To Employ Social Media in 2010″:

READ THE ARTICLE HERE

We usually comment on what we read, but this article — containing a compelling, concise video called “Social Media ROI: Socialnomics” (from the insightful work and writings of Erik Qualman) — brilliantly summarizes the Business Social Media landscape and we feel it does not require further narrative.

We very much look forward in 2010 to providing valuable information, articles, information about Mitra Creative’s happenings on this Blog, and working with many of you to support your interactive/media design and development, marketing communications strategy, corporate digital video production and Web 2.0/3.0 and other needs!

Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm.

SEE THE NEW BIG ARROW GROUP BY CLICKING HERE.

The new site is a refresh of Big Arrow Group’s interactive presence, reflecting an expansion of their brand and global capabilities. As with other recent Mitra Creative projects, in addition to introducing an uplifted design for Big Arrow, the site is supported by a custom-programmed/implemented content management system (CMS) and database framework. This CMS architecture will self-empower them to keep their offerings, case studies, media/multimedia and other information up-to-date.

Mitra Creative worked closely with Big Arrow Group’s leadership to ensure that the new website embraces their personalities and working style. It was important to reflect the genuine humanity of, and the spirit of collaboration in, the interaction between Big Arrow and their clients. Therefore, specific visual elements — such as Pantone colors reflecting the individuality of each member of the team — have been incorporated into the design to demonstrate Big Arrow’s true personal touch.