All of us at Mitra Creative encourage you to donate to Hope for Haiti Now or the American Red Cross for the PEOPLE OF HAITI.

As all of us at MITRA CREATIVE wish our families, friends, clients, colleagues and followers a very Happy, Prosperous New Year, we want to share with all of you a great article that we read on the popular and highly informative, “social, media, brand” information resource/Blog called Penn Olson. The article, by contributor Willis Wee, speaks of the “4 Reasons To Employ Social Media in 2010″:

READ THE ARTICLE HERE

We usually comment on what we read, but this article — containing a compelling, concise video called “Social Media ROI: Socialnomics” (from the insightful work and writings of Erik Qualman) — brilliantly summarizes the Business Social Media landscape and we feel it does not require further narrative.

We very much look forward in 2010 to providing valuable information, articles, information about Mitra Creative’s happenings on this Blog, and working with many of you to support your interactive/media design and development, marketing communications strategy, corporate digital video production and Web 2.0/3.0 and other needs!

Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm.

SEE THE NEW BIG ARROW GROUP BY CLICKING HERE.

The new site is a refresh of Big Arrow Group’s interactive presence, reflecting an expansion of their brand and global capabilities. As with other recent Mitra Creative projects, in addition to introducing an uplifted design for Big Arrow, the site is supported by a custom-programmed/implemented content management system (CMS) and database framework. This CMS architecture will self-empower them to keep their offerings, case studies, media/multimedia and other information up-to-date.

Mitra Creative worked closely with Big Arrow Group’s leadership to ensure that the new website embraces their personalities and working style. It was important to reflect the genuine humanity of, and the spirit of collaboration in, the interaction between Big Arrow and their clients. Therefore, specific visual elements — such as Pantone colors reflecting the individuality of each member of the team — have been incorporated into the design to demonstrate Big Arrow’s true personal touch.

Mitra Creative’s team feels blessed and humbled by our win of the illustrious 2009 MarCom PLATINUM Award for our complete redesign of the Lizalde Design/RickyLizalde.com website for leading Fashion Lingerie designer — and Project Runway® Season 4 contestant — Ricky Lizalde. The MarCom PLATINUM Award is the highest distinction in the Association of Marketing and Communication Professionals (AMCP) competition.

Our President, Karl Joseph Ufert, says: “Winning this award is a huge and truly unexpected honor for us. I attest our achievement to the insightful, masterful hand and eye of Mitra Creative’s Creative Director and Co-Founder, Vincent Wang, who designed the site, to our marvelous collaboration with Ricky Lizalde and to the gorgeous photos of Ricky’s collection (by San Diego-based photographer Alex Slattery) that Vincent used to create the site.”

*UPDATE: We’ve learned from the MarCom Awards Committee that there were 4,800 entries in the 2009 competition. Out of those entries, approximately 15% won Platinum Awards, and less than 2% of these for Web design/development projects.

Mitra Creative is proud to announce our win of a 2009 MarCom GOLD Award for the website that we produced for Deep River Technologies.

Deep River Technologies is a leading, North Carolina Piedmont Triad metropolitan area-based (Greensboro, NC), MicrosoftMicrosoft®-Managed and Certified partner with specific expertise in providing comprehensive Microsoft® Dynamics® NAV solutions to small, medium and large businesses. Mitra Creative — in concert with our strategic alliance partner, The Nurture Institute — produced a vibrant new brand and website for Deep River Technologies (formerly SoftBytes LLC), which was singled out by the MarCom Awards committee.

The MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), is, according to their website: “an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.”

This is Mitra Creative’s second GOLD MarCom Award–we achieved the same distinction in 2007 for our work on the now multi-award-winning website for Derive Technologies. Our President, Karl Joseph Ufert is thrilled with the win and thanks his entire team for their wonderful efforts on the design and development of the Deep River Technologies site. “Way to go, team”, says Karl!