Mitra Creative has just produced a new website for Big Arrow Group, a New York-based full-service strategic consulting (branding, advertising and marketing) and communications firm.

SEE THE NEW BIG ARROW GROUP BY CLICKING HERE.

The new site is a refresh of Big Arrow Group’s interactive presence, reflecting an expansion of their brand and global capabilities. As with other recent Mitra Creative projects, in addition to introducing an uplifted design for Big Arrow, the site is supported by a custom-programmed/implemented content management system (CMS) and database framework. This CMS architecture will self-empower them to keep their offerings, case studies, media/multimedia and other information up-to-date.

Mitra Creative worked closely with Big Arrow Group’s leadership to ensure that the new website embraces their personalities and working style. It was important to reflect the genuine humanity of, and the spirit of collaboration in, the interaction between Big Arrow and their clients. Therefore, specific visual elements — such as Pantone colors reflecting the individuality of each member of the team — have been incorporated into the design to demonstrate Big Arrow’s true personal touch.

Mitra Creative’s team feels blessed and humbled by our win of the illustrious 2009 MarCom PLATINUM Award for our complete redesign of the Lizalde Design/RickyLizalde.com website for leading Fashion Lingerie designer — and Project Runway® Season 4 contestant — Ricky Lizalde. The MarCom PLATINUM Award is the highest distinction in the Association of Marketing and Communication Professionals (AMCP) competition.

Our President, Karl Joseph Ufert, says: “Winning this award is a huge and truly unexpected honor for us. I attest our achievement to the insightful, masterful hand and eye of Mitra Creative’s Creative Director and Co-Founder, Vincent Wang, who designed the site, to our marvelous collaboration with Ricky Lizalde and to the gorgeous photos of Ricky’s collection (by San Diego-based photographer Alex Slattery) that Vincent used to create the site.”

*UPDATE: We’ve learned from the MarCom Awards Committee that there were 4,800 entries in the 2009 competition. Out of those entries, approximately 15% won Platinum Awards, and less than 2% of these for Web design/development projects.

Mitra Creative is proud to announce our win of a 2009 MarCom GOLD Award for the website that we produced for Deep River Technologies.

Deep River Technologies is a leading, North Carolina Piedmont Triad metropolitan area-based (Greensboro, NC), MicrosoftMicrosoft®-Managed and Certified partner with specific expertise in providing comprehensive Microsoft® Dynamics® NAV solutions to small, medium and large businesses. Mitra Creative — in concert with our strategic alliance partner, The Nurture Institute — produced a vibrant new brand and website for Deep River Technologies (formerly SoftBytes LLC), which was singled out by the MarCom Awards committee.

The MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals (AMCP), is, according to their website: “an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.”

This is Mitra Creative’s second GOLD MarCom Award–we achieved the same distinction in 2007 for our work on the now multi-award-winning website for Derive Technologies. Our President, Karl Joseph Ufert is thrilled with the win and thanks his entire team for their wonderful efforts on the design and development of the Deep River Technologies site. “Way to go, team”, says Karl!

Mitra Creative is proud to announce the relaunch of the website for LIZALDE DESIGN™, the Fashion Lingerie line by the New York and LA-based designer, Ricky Lizalde, of “Project Runway®” Season Four.

VISIT THE NEW LIZALDE DESIGN WEBSITE BY CLICKING HERE.

Designed by Vincent Wang, Mitra Creative’s Co-Founder and Creative Director, the completely revised and uplifted site higlights Ricky’s new collection, with an all-new look, feel and images/graphics, as well as links to stores where items from the line can be purchased.

Mitra Creative is proud to announce the launch of a new website for DEEP RIVER TECHNOLOGIES, a Greensboro, North Carolina-based Microsoft® Managed and Certified Partner. Deep River’s specialization is in providing real-world business solutions surrounding the Microsoft® Dynamics® NAV ERP software suite to clients in the Consumer Packaged Goods, Industrial Equipment and Medical Device manufacturing, distribution, warehousing and sales disciplines, as well as others.

VISIT THE NEW DEEP RIVER TECHNOLOGIES WEBSITE BY CLICKING HERE.

• Deep River’s new site was produced as part of a complete re-branding/corporate identity effort for the company, including a renaming (they were formerly known as SoftBytes LLC).
• Among the virtues of the rebranding is the highlight of the Deep River team’s core values, the ways in which they engage with their clients (creating true long-term relationships), their extensive knowledge of the vertical industries to which they provide solutions, the ways they use the Microsoft software suite to solve business problems by industry and by their clients’ roles.

Illustration of the SoftBytes LLC Website Home Page (the client’s former website)

• Mitra Creative collaborated on the entire initiative with The Nurture Institute™, an innovative, forward-thinking marketing solution provider and think-tank that founded and delivers the Microsoft® Partner Essentials marketing program and the Microsoft® Partner Marketing Roundtables.
• The new, fully Web 2.0-enabled website encompasses Deep River’s new name, logo, messaging, as well as uplifted, professionalized visual branding and fresh new written content, and is supported by a custom-programmed/implemented content management system (CMS) and database framework.
• While the Deep River team will continue to engage both Mitra Creative and The Nurture Institute for projects comprising the website (development of new graphics, new site modules, etc.) and other marketing, branding and promotional efforts, they will be self-empowered through the use of the CMS to keep fresh across the site text content, material downloads, embedded video and audio clips, simple graphics, and much more.