On May 28, from 11am to 12:30pm EST, I will be giving a webinar for IAMCP Women in Leadership & Technology on the use of Web 2.0 and Social Media for IT Business. The webinar will be broadcast to a worldwide audience. Details appear below!

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Marketing Roundtable – SOCIAL NETWORKING & WEB 2.0 FOR BUSINESS: How to Use and Monetize LinkedIn/Facebook, Blogging, CMS Websites, Social Bookmarking (& more)

• Date: Wednesday, April 8, 2009
• Time: 8:00am to 11:30am
• Location: Microsoft, Iselin, New Jersey
• Address: Prudential Building, 194 Wood Avenue, Sixth Floor
• Click Here for Directions

REGISTRATION REQUIRED: CLICK HERE TO REGISTER

Join us for a breakfast with KARL JOSEPH UFERT, President/Co-Principal of Mitra Creative™, who will offer his insights into Web 2.0 and the Social Networking Phenomenon.

Websites:

• Mitra Creative Business Technology (Technology Vertical Solutions Microsite)
• Mitra Creative Main Site
• Mitra Creative Blog

ERIC RABINOWITZ, President of The Nurture Institute™, will present this Marketing Roundtable Discussion on Social Networking and Web 2.0, and on other Marketing Topics, in the context of nurturing and cultivating relationships with customers and prospects leading to larger sales pipelines, bigger deals and longer and more profitable relationships. Nurture is not magic, but a common sense approach to transforming your business utilizing the methodology that was responsible for building Microsoft’s original Partner channel.

Website:

• The Nurture Institute™

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Agenda:

• 8:00 AM to 8:30 AM

Breakfast

• Networking opportunity.

8:30 AM to 9:30 AM

• “Social Networking and Web 2.0” Karl Joseph Ufert, Mitra Creative

9:30 AM to 10:30 AM

• “Marketing Roundtable”, Eric Rabinowitz, President of the Nurture Institute

10:30 AM to 11:00 AM

• Meeting wrap up and comments with LISA EYERKUSS, President IAMCP NJ.

Program:

• Web 2.0/3.0, including social networking (e.g. LinkedIn, Facebook), social bookmarking, blogging, the use of content management system-based websites, content syndication, and much, much more, are the hottest topics the current communications and marketing landscape. But what does Web 2.0 really mean, how does it really apply to your business, and how can it be used appropriately and effectively?

• Business 2.0/3.0” is the next level of interaction between you and your prospects and clients. It equals new ways to interface and communicate with and excite audiences. It provides new tools for business outreach and methods to uplift, monetize and track sales, marketing, prospecting and branding efforts. This seminar will introduce Web 2.0/3.0, demonstrate the use of social networking sites, and help you to understand where all of this can, and should, fit into your current and future business strategies.

• During the session, we will answer common questions and build awareness of how these concepts and tools can benefit you. Questions include:
  • What are the most popular social networking sites and which of  them can/should you use for business?
  • Is it appropriate/effective to use certain social networking  sites, and to share personal information, for business interaction?
  • How can you directly monetize Web 2.0 and social networking?
  • What are Blogs and how can/should they be used by businesses?
  • How do Content Management System (CMS)-based websites relate to, and support, Web 2.0 and SEO efforts?
  • What is RSS/Content Syndication?
  • What is, and how can you enact, “Viral” marketing?
  • What types of advertising, promotion and business development are, and should be, Web 2.0-enhanced?
  • You thought Web 2.0 “is the future”? Get ready for Web 3.0!

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About Round Table – Celebrating Our 3rd Year

The Partner Marketing Roundtable is a 2-hour professionally facilitated monthly marketing discussion group provided by Microsoft to Microsoft Certified Partners. After a continental breakfast, the session begins with a 60-minute presentation on a specific area of marketing provided by a guest speaker and marketing expert. After the presentation each participant has the opportunity to write down their own marketing questions. The professional group leader will choose questions randomly for discussion. Essentials, VMAX, and Pump Up the Volume Partners from around the country participate in these sessions through the use of Live Meeting and the Round Table audio and video system.

We also will be broadcasting this event using the Roundtable technology for those who can not make it in person.

• Microsoft Office Live Meeting. Meeting time: Apr 8, 2009 8:00 AM (EDT)
• Link: https://www.livemeeting.com/cc/mspp/join?id=W4HF3H&role=attend&pw=PFWM%235_%25n
• Add to my Outlook Calendar: https://www.livemeeting.com/cc/mspp/meetingICS?id=W4HF3H&role=attend&pw=PFWM%235_%25n&i=i.ics

AUDIO INFORMATION

• Telephone conferencing – use the information below to connect:
  • Toll-free: +1 (866) 500-6738
  • Toll: +1 (866) 500-6738
  • Participant code: 4459772

FIRST-TIME USERS

• To save time before the meeting, check your system to make sure it is ready to use Microsoft Office Live Meeting: http://go.microsoft.com/fwlink/?LinkId=90703

TROUBLESHOOTING

• Unable to join the meeting? Follow these steps:
  • Copy this address and paste it into your web browser: https://www.livemeeting.com/cc/mspp/join
  • Copy and paste the required information:
    • Meeting ID: W4HF3H
    • Entry Code: PFWM#5_%n
    • Location: https://www.livemeeting.com/cc/mspp

• If you still cannot enter the meeting, contact support:http://r.office.microsoft.com/r/rlidLiveMeeting?p1=12&p2=en_US&p3=LMInfo&p4=support

 (L to R: Karl Joseph Ufert, Mitra Creative; Eric Rabinowitz, the Nurture Institute; Dean Maire & Tim Freestone, enter:marketing)

Mitra Creative was asked to be part of a distinguished panel of experts on the subject of IT Channel marketing and communications at last week’s New York Chapter meeting of the International Association of Certified Microsoft Partners (IAMCP) (February 19). The event was held at the Microsoft office in midtown Manhattan.

Entitled “Marketing in a Down Economy”, it brought a packed room of Microsoft Partners who engaged in a lively discussion with the panelists which could have gone on for many hours past the allotted session time. Host Howard M. Cohen, President of IAMCP NY (Howard M. Cohen Corporate Copywriting & Consulting Services), invited me – Karl Joseph Ufert, Mitra Creative President/Co-Founder – to join Eric Rabinowitz, President and Co-Founder of the consulting, communications and training firm, the Nurture Institute™ (and leader of the monthly Microsoft Partner Essentials Marketing program Roundtables), and Dean Maire and Tim Freestone, Vice-Presidents of the IT-focused marketing and communications agency (with strong emphasis on Direct Marketing, among other services), enter:marketing, to share our knowledge and ideas.

Much of the discussion focused on:

• Integration of marketing campaigns across a VAR/solution provider’s entire organization from start to finish (including Sales, Marketing, Professional Services) and ensuring follow-up (value for campaign dollars).
• Maintaining marketing focus—speaking to your audience instead of about yourself.
• Utilization of straightforward marketing communications to maintain trusted advisor status with clients—leveraging your unique selling proposition.
• And, especially, the use of Social Media/Web 2.0 to reduce advertising costs and extend reach.

The event was covered by Michele Masterson of ChannelWeb (with contributions by Chad Berndtson). READ THE ARTICLE HERE.

(Howard M. Cohen, IAMCP NY President)