An informative article describing the impending Comcast-NBC deal appears today on Yahoo! TECH: READ THE ARTICLE HERE.

The article, from AP Business Writers, Deborah Yao and Ryan Nakashima, brings up the inevitable questions about whether or not it may be “questionable” for the “hard-wired” delivery service to own a network. According to Yao and Nakashima, Comcast’s direction may in fact change with this acquisition–that: “The future is in content, and the pipes that carry it matter less.” As the lines of propriety of content ownership continue to blur, and the matter of control over what we see, hear, consume, etc. over different media and where we get it expands every day, licensers, consumer groups, etc. are ready to engage in battle.

What this merger will undoubtedly make happen is another important visit to the issues of rights and permissions over content, of ownership and profit and of the unstoppable socialization of media. The debate and the incremental results are sure to continue for a long, long time.

Mitra Creative’s team feels blessed and humbled by our win of the illustrious 2009 MarCom PLATINUM Award for our complete redesign of the Lizalde Design/RickyLizalde.com website for leading Fashion Lingerie designer — and Project Runway® Season 4 contestant — Ricky Lizalde. The MarCom PLATINUM Award is the highest distinction in the Association of Marketing and Communication Professionals (AMCP) competition.

Our President, Karl Joseph Ufert, says: “Winning this award is a huge and truly unexpected honor for us. I attest our achievement to the insightful, masterful hand and eye of Mitra Creative’s Creative Director and Co-Founder, Vincent Wang, who designed the site, to our marvelous collaboration with Ricky Lizalde and to the gorgeous photos of Ricky’s collection (by San Diego-based photographer Alex Slattery) that Vincent used to create the site.”

*UPDATE: We’ve learned from the MarCom Awards Committee that there were 4,800 entries in the 2009 competition. Out of those entries, approximately 15% won Platinum Awards, and less than 2% of these for Web design/development projects.

Mitra Creative is proud to announce the relaunch of the website for LIZALDE DESIGN™, the Fashion Lingerie line by the New York and LA-based designer, Ricky Lizalde, of “Project Runway®” Season Four.

VISIT THE NEW LIZALDE DESIGN WEBSITE BY CLICKING HERE.

Designed by Vincent Wang, Mitra Creative’s Co-Founder and Creative Director, the completely revised and uplifted site higlights Ricky’s new collection, with an all-new look, feel and images/graphics, as well as links to stores where items from the line can be purchased.

Mitra Creative is excited to announce our new Digital Video Production practice. The practice is led by filmmakers Joe Cantor and James Sapione–both of them highly-accomplished cinematographers/videographers, editors and sound recordists.

With this new discipline, Mitra Creative can provide corporations with superb quality intro. videos, video case studies, presentations, learning tools and more, and entertainment and media organizations and others with the very best of entertainment. These productions can be developed end-to-end, leveraging the new creative team, as well as Mitra Creative’s existing, award-winning talent pool which has, for the past four years, driven our communications, interactive design and development, and branding practices.

Please contact me (Karl Joseph Ufert, Mitra Creative’s President) at karlufert@mitracreative.com for more information, for a general quote or to discuss a specific project.

Another negotiation between media giants — this time, between Hollywood and a web goliath — will further chip away at the current digital content delivery dividing lines.

According to an article published in today’s “New York Times”, by Media reporter, Brooks Barnes, “Google is experimenting with a new method of distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.” Episodes of Seth McFarlane’s popular FOX Broadcasting animated series “Family Guy“ will be made available exclusively for online viewing.

Google’s expected distribution method extends beyond exclusivity, to innovation. The NYT article goes on to say that Google’s “AdSense advertising system” — dynamic video banners — will bring Family Guy episodes “to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience” as well as on YouTube.

Google’s move is a wise one. Not only does will it utilize the web in new ways to reach new audiences, it will create a revolution in codifying advertising ROI.

I discussed with a wise colleague a couple of years ago what the then pre-Google YouTube would eventually become. He articulated plainly what was already in my mind, “television.” It is now here.