As all of us at MITRA CREATIVE wish our families, friends, clients, colleagues and followers a very Happy, Prosperous New Year, we want to share with all of you a great article that we read on the popular and highly informative, “social, media, brand” information resource/Blog called Penn Olson. The article, by contributor Willis Wee, speaks of the “4 Reasons To Employ Social Media in 2010″:

READ THE ARTICLE HERE

We usually comment on what we read, but this article — containing a compelling, concise video called “Social Media ROI: Socialnomics” (from the insightful work and writings of Erik Qualman) — brilliantly summarizes the Business Social Media landscape and we feel it does not require further narrative.

We very much look forward in 2010 to providing valuable information, articles, information about Mitra Creative’s happenings on this Blog, and working with many of you to support your interactive/media design and development, marketing communications strategy, corporate digital video production and Web 2.0/3.0 and other needs!

The Mitra Creative team has not been Blogging for a while. Several reasons:

1. Our President, Karl Joseph Ufert, lost his father in July 2009. This temporarily slowed Karl’s activities, speaking appearances and trend-watching.
2. We have been hard at work throughout the end of summer/beginning of fall on a number of important, but time-consuming projects–we will launch three new full-scale websites in the next several weeks for clients in the Technology (Microsoft® Partner/Solution Provider), Fashion/Media and Advertising spaces, and we just upgraded the WordPress platform for the Sutter Medical Center Castro Valley project Blogsite.
3. We have been developing a series of new offerings, including our Digital Video Production/Video Marketing and SEO/Social Media Consulting practices.
4. We are working on a number of collaborations/partnerships, including furthering our activities with the important marketing strategy firm, The Nurture Institute (creators of the Microsoft® Partner Essentials Marketing program).

We look forward to updating you on all of these exciting projects, events, business practices and alliances, as well as continuing to provide valuable information regarding the marketing, interactive, Web 2.0/3.0, digital video spaces and related topics.

An eMarketer article published today is a telling study of the increased use of Digital Marketing techniques. According to the article, the “2009 Promo Interactive Marketing Survey” from PROMO magazine” exposes that: “More than one-third of marketers surveyed believed that interactive marketing ROI would be more profitable than traditional marketing…”

READ THE ARTICLE HERE

Among the interesting statistics found in the article, among respondents to the PROMO survey, are a 25.3% increase in SEO marketing, 15.% increase in Corporate Blog marketing, 12.4% increase in Viral marketing, and 8.8% increase in Video marketing between 2007 and 2009. Questions still arise about measurability but this demonstrates a powerful shift in the methods used, and the focus on, Interactive, Web 2.0 and Video-based marketing in only two years. For example, while overall statstics in the survey remain high for the use of Email marketing (over 70%) — one of the focal points of many marketing campaigns over the past decade — the increase in use of Email marketing in two years is, says the survey respondents, only 1.8%.

The Web 2.0, social media/socal community, sharing/Widget/bookmarking, Digital Video marketing universe is, undoubtedly, here to stay!