Mitra Creative is proud to announce the relaunch of the website for LIZALDE DESIGN™, the Fashion Lingerie line by the New York and LA-based designer, Ricky Lizalde, of “Project Runway®” Season Four.

VISIT THE NEW LIZALDE DESIGN WEBSITE BY CLICKING HERE.

Designed by Vincent Wang, Mitra Creative’s Co-Founder and Creative Director, the completely revised and uplifted site higlights Ricky’s new collection, with an all-new look, feel and images/graphics, as well as links to stores where items from the line can be purchased.

Mitra Creative is proud to announce the launch of a new website for DEEP RIVER TECHNOLOGIES, a Greensboro, North Carolina-based Microsoft® Managed and Certified Partner. Deep River’s specialization is in providing real-world business solutions surrounding the Microsoft® Dynamics® NAV ERP software suite to clients in the Consumer Packaged Goods, Industrial Equipment and Medical Device manufacturing, distribution, warehousing and sales disciplines, as well as others.

VISIT THE NEW DEEP RIVER TECHNOLOGIES WEBSITE BY CLICKING HERE.

• Deep River’s new site was produced as part of a complete re-branding/corporate identity effort for the company, including a renaming (they were formerly known as SoftBytes LLC).
• Among the virtues of the rebranding is the highlight of the Deep River team’s core values, the ways in which they engage with their clients (creating true long-term relationships), their extensive knowledge of the vertical industries to which they provide solutions, the ways they use the Microsoft software suite to solve business problems by industry and by their clients’ roles.

Illustration of the SoftBytes LLC Website Home Page (the client’s former website)

• Mitra Creative collaborated on the entire initiative with The Nurture Institute™, an innovative, forward-thinking marketing solution provider and think-tank that founded and delivers the Microsoft® Partner Essentials marketing program and the Microsoft® Partner Marketing Roundtables.
• The new, fully Web 2.0-enabled website encompasses Deep River’s new name, logo, messaging, as well as uplifted, professionalized visual branding and fresh new written content, and is supported by a custom-programmed/implemented content management system (CMS) and database framework.
• While the Deep River team will continue to engage both Mitra Creative and The Nurture Institute for projects comprising the website (development of new graphics, new site modules, etc.) and other marketing, branding and promotional efforts, they will be self-empowered through the use of the CMS to keep fresh across the site text content, material downloads, embedded video and audio clips, simple graphics, and much more.

The Mitra Creative team has not been Blogging for a while. Several reasons:

1. Our President, Karl Joseph Ufert, lost his father in July 2009. This temporarily slowed Karl’s activities, speaking appearances and trend-watching.
2. We have been hard at work throughout the end of summer/beginning of fall on a number of important, but time-consuming projects–we will launch three new full-scale websites in the next several weeks for clients in the Technology (Microsoft® Partner/Solution Provider), Fashion/Media and Advertising spaces, and we just upgraded the WordPress platform for the Sutter Medical Center Castro Valley project Blogsite.
3. We have been developing a series of new offerings, including our Digital Video Production/Video Marketing and SEO/Social Media Consulting practices.
4. We are working on a number of collaborations/partnerships, including furthering our activities with the important marketing strategy firm, The Nurture Institute (creators of the Microsoft® Partner Essentials Marketing program).

We look forward to updating you on all of these exciting projects, events, business practices and alliances, as well as continuing to provide valuable information regarding the marketing, interactive, Web 2.0/3.0, digital video spaces and related topics.

Mitra Creative is excited to announce our new Digital Video Production practice. The practice is led by filmmakers Joe Cantor and James Sapione–both of them highly-accomplished cinematographers/videographers, editors and sound recordists.

With this new discipline, Mitra Creative can provide corporations with superb quality intro. videos, video case studies, presentations, learning tools and more, and entertainment and media organizations and others with the very best of entertainment. These productions can be developed end-to-end, leveraging the new creative team, as well as Mitra Creative’s existing, award-winning talent pool which has, for the past four years, driven our communications, interactive design and development, and branding practices.

Please contact me (Karl Joseph Ufert, Mitra Creative’s President) at karlufert@mitracreative.com for more information, for a general quote or to discuss a specific project.

Mitra Creative is proud to announce our design of the exciting, just-launched Multimedia Blog for the Sutter Medical Center Castro Valley (Sutter Health).

The Blog is a “living dialogue” with members of the California Bay Area community on the progress of the design and construction of the new Sutter Medical Center Castro Valley facility, projected to open on or before January 1, 2013.

VISIT THE BLOG BY CLICKING HERE

Mitra Creative designed the Blog under the direction of Cassandra Phelps Clark, Project Communications Director for the SMCCV. The project was managed by Social Media & PR Consultants Cathryn Hrudicka of CreativeSage(tm)/Cathryn Hrudicka & Associates and Shelly Gordon of G2 Communications.

The Blog features:

• Complete media galleries – video, photos, downloadable information sheets and soon, podcasts. (All of this media will continue to grow.)
• Fully integrated social media, social bookmarking and micro-blogging widgets
• Updates from multiple stakeholders on the project, events and more.
• Numerous opportunities for those who are interested in following the progress of the SMCCV initiative to learn more through LinkedIn, Facebook, YouTube and other social networks and to share information with colleagues, supporters of the project and friends.

For Mitra Creative, the SMCCV Blog project is another foray into our ever-deepening Web 2.0/Web 3.0 practice, as well as a special step in the development of our new Healthcare practice.

We look forward to continuing our relationship with the Sutter Team and Cathryn Hrudicka to support ongoing design and application-related needs for the Blog. We look forward to receiving your comments on our work and feel free to add comments to posts on the SMCCV Blog!

VISIT THE BLOG BY CLICKING HERE