Archive for the 'branding' Category

Oct 27 2009

Mitra Creative Launches Deep River Technologies Website

Deep River Technologies Website Homepage Graphic

Mitra Creative is proud to announce the launch of a new website for DEEP RIVER TECHNOLOGIES, a Greensboro, North Carolina-based Microsoft® Managed and Certified Partner. Deep River’s specialization is in providing real-world business solutions surrounding the Microsoft® Dynamics® NAV ERP software suite to clients in the Consumer Packaged Goods, Industrial Equipment and Medical Device manufacturing, distribution, warehousing and sales disciplines, as well as others.

VISIT THE NEW DEEP RIVER TECHNOLOGIES WEBSITE BY CLICKING HERE.

  • Deep River’s new site was produced as part of a complete re-branding/corporate identity effort for the company, including a renaming (they were formerly known as SoftBytes LLC).
  • Among the virtues of the rebranding is the highlight of the Deep River team’s core values, the ways in which they engage with their clients (creating true long-term relationships), their extensive knowledge of the vertical industries to which they provide solutions, the ways they use the Microsoft software suite to solve business problems by industry and by their clients’ roles.

Illustration of the SoftBytes LLC Website Home Page (the client’s former website)

SoftBytes LLC Website Home Page Illustration

  • Mitra Creative collaborated on the entire initiative with The Nurture Institute™, an innovative, forward-thinking marketing solution provider and think-tank that founded and delivers the Microsoft® Partner Essentials marketing program and the Microsoft® Partner Marketing Roundtables.
  • The new, fully Web 2.0-enabled website encompasses Deep River’s new name, logo, messaging, as well as uplifted, professionalized visual branding and fresh new written content, and is supported by a custom-programmed/implemented content management system (CMS) and database framework.
  • While the Deep River team will continue to engage both Mitra Creative and The Nurture Institute for projects comprising the website (development of new graphics, new site modules, etc.) and other marketing, branding and promotional efforts, they will be self-empowered through the use of the CMS to keep fresh across the site text content, material downloads, embedded video and audio clips, simple graphics, and much more.

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