May 12 2010

Social Media Content Curation Yes or No

Published by Karl Ufert at 6:59 pm under Communications, Content, Social Media, social networking

Curator Image 

A fascinating article appeared a few days ago on Mashable.com regarding the ongoing Content Curation debate. Defined in an article on Social Media Today titled “Manifesto for the Content Curator,” by Rohit Bhargrava, “A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”

We at Mitra Creative believe that conducting research on, aggregation, and posting of content on various Social Media channels to promote ideas, thought, education, and more, adds value and depth to a topic or issue. Our team has found it valuable to augment our/our clients’ self-published information, which may appear to be “self promotion” even when self-published material represents original thought, with additional, more “objective” content.

The Mashable.com article, by Steven Rosenbaum, states, ” ‘Curation comes up when search stops working,’ says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. ‘Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.’ ” This is, in our opinion, one of the great examples of Sir Tim Berners-Lee’s Web 3.0 concept, where metadata is now blended in a large virtual repository and used to aggregate thought and even solve problems.

Read the article and see the video here.

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4 Responses to “Social Media Content Curation Yes or No”

  1. Taariq Lewison 13 May 2010 at 2:15 pm

    Dear Karl:

    We at www.hivefire.com agree with your conclusion, specifically the benefit of creating a new education channel from businesses to their customers.

    Content curation is more than just about aggregation and insight. It is also about education, leveraging readily available content and resources which can be crafted from the perspective of the human curator.

    We look forward to hearing more of your insights and customer experiences with content curation and your own particular approaches.

    Best,
    Taariq

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  3. Christian Louboutinon 16 May 2010 at 1:38 pm

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  4. nba Jerseyson 23 May 2010 at 12:25 pm

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