As all of us at MITRA CREATIVE wish our families, friends, clients, colleagues and followers a very Happy, Prosperous New Year, we want to share with all of you a great article that we read on the popular and highly informative, “social, media, brand” information resource/Blog called Penn Olson. The article, by contributor Willis Wee, speaks of the “4 Reasons To Employ Social Media in 2010″:

READ THE ARTICLE HERE

We usually comment on what we read, but this article — containing a compelling, concise video called “Social Media ROI: Socialnomics” (from the insightful work and writings of Erik Qualman) — brilliantly summarizes the Business Social Media landscape and we feel it does not require further narrative.

We very much look forward in 2010 to providing valuable information, articles, information about Mitra Creative’s happenings on this Blog, and working with many of you to support your interactive/media design and development, marketing communications strategy, corporate digital video production and Web 2.0/3.0 and other needs!

Yahoo! News published an article today that nicely summarizes the impact of collaborative digital communications platforms in the first decade of the 2000s.

The article’s author, Laura E. Davis, quotes Professor Paul Levinson of Fordham University who states in his book “New New Media”: “In particular, what makes these newer media so important is that it turns the consumers into producers.”

READ THE ARTICLE HERE.

An informative article describing the impending Comcast-NBC deal appears today on Yahoo! TECH: READ THE ARTICLE HERE.

The article, from AP Business Writers, Deborah Yao and Ryan Nakashima, brings up the inevitable questions about whether or not it may be “questionable” for the “hard-wired” delivery service to own a network. According to Yao and Nakashima, Comcast’s direction may in fact change with this acquisition–that: “The future is in content, and the pipes that carry it matter less.” As the lines of propriety of content ownership continue to blur, and the matter of control over what we see, hear, consume, etc. over different media and where we get it expands every day, licensers, consumer groups, etc. are ready to engage in battle.

What this merger will undoubtedly make happen is another important visit to the issues of rights and permissions over content, of ownership and profit and of the unstoppable socialization of media. The debate and the incremental results are sure to continue for a long, long time.