Nov 05 2008
An Historic Presidency
Election 2008 in the United States is momentus for many reasons. For those of us in the field of interactive marketing, this election has been revolutionary. Because of the times in which we live but also the remarkable strategy of the Obama-Biden ‘08 Campaign, the employment of multimedia — including email, viral video, other digital communications and all of the current (and near-future) social and information sharing principles (as well as technologies) of Web 2.0/3.0 — and of the building of a powerful brand, were decisive factors in the decision of the American electorate. So much so that Senator Barack Obama has been recognized by Advertising Age as “Marketer of the Year”.
Mitra Creative extends our congratulations to Senators Barack Obama and Joseph Biden on their historic November 4 win. We also want to add a nod to Obama-Biden ‘08 Campaign Manager, David Plouffe, on his brilliant work.
Tags: Barack Obama, David Plouffe, Election 2008, Interactive Marketing, Joseph Biden, multimedia, Social Media, viral marketing, Web 2.0, Web 3.0
For all the talk (since the early 90’s) about the DEMOCRATIC POWER OF THE WEB UNLEASHED, this is the first time I’ve seen convincing evidence that the internet really can be used to drive, fund, and raise awareness for something resembling a genuine political movement. But it’s worth noting that the candidate himself mattered too; if he hadn’t had the right stuff to inspire people to begin with, there wouldn’t have been such a groundswell of independent support by bloggers, YouTubers, photoshoppers, T-shirt makers, etc.