In an interesting article on CMP Technology’s “Internet Evolution” Blog, Dr. Kim Solez makes fascinating connections between medicine and the aggregation of worldwide consensus through the use of Web 2.0 (and I’d venture, of course, Web 3.0). Dr. Solez says in the article:

“We think of technology as enhancing diagnosis and treatment, the science part of medicine, but it also equally well can enhance the art of medicine, the humanistic, people side, and the doctor-patient relationship.”

We who live in the worlds of Internet marketing and communications, and as designers/developers of of Web 2.0 & Web 3.0 platforms couldn’t agree more. This concept is very important to medicine and facilitates more personal dialogue about treatment. It also spills out to numerous other industries that are trying to make the story of their businesses and organizations more human.

READ THE ARTICLE HERE.

Mitra Creative is proud to announce our design of the exciting, just-launched Multimedia Blog for the Sutter Medical Center Castro Valley (Sutter Health).

The Blog is a “living dialogue” with members of the California Bay Area community on the progress of the design and construction of the new Sutter Medical Center Castro Valley facility, projected to open on or before January 1, 2013.

VISIT THE BLOG BY CLICKING HERE

Mitra Creative designed the Blog under the direction of Cassandra Phelps Clark, Project Communications Director for the SMCCV. The project was managed by Social Media & PR Consultants Cathryn Hrudicka of CreativeSage(tm)/Cathryn Hrudicka & Associates and Shelly Gordon of G2 Communications.

The Blog features:

• Complete media galleries – video, photos, downloadable information sheets and soon, podcasts. (All of this media will continue to grow.)
• Fully integrated social media, social bookmarking and micro-blogging widgets
• Updates from multiple stakeholders on the project, events and more.
• Numerous opportunities for those who are interested in following the progress of the SMCCV initiative to learn more through LinkedIn, Facebook, YouTube and other social networks and to share information with colleagues, supporters of the project and friends.

For Mitra Creative, the SMCCV Blog project is another foray into our ever-deepening Web 2.0/Web 3.0 practice, as well as a special step in the development of our new Healthcare practice.

We look forward to continuing our relationship with the Sutter Team and Cathryn Hrudicka to support ongoing design and application-related needs for the Blog. We look forward to receiving your comments on our work and feel free to add comments to posts on the SMCCV Blog!

VISIT THE BLOG BY CLICKING HERE

In today’s  “Wired”, writer Chris Snyder reports on the big question about monetizing the pioneering “microblogging” site, Twitter. According to the article, the answer is obvious… Twitter will find a direct revenue stream in the same way as did other “freemium” services, even including giants such as Google.

Read the article here.