Another negotiation between media giants — this time, between Hollywood and a web goliath — will further chip away at the current digital content delivery dividing lines.

According to an article published in today’s “New York Times”, by Media reporter, Brooks Barnes, “Google is experimenting with a new method of distributing original material on the Web, and some Hollywood film financiers are betting millions that the company will succeed.” Episodes of Seth McFarlane’s popular FOX Broadcasting animated series “Family Guy“ will be made available exclusively for online viewing.

Google’s expected distribution method extends beyond exclusivity, to innovation. The NYT article goes on to say that Google’s “AdSense advertising system” — dynamic video banners — will bring Family Guy episodes “to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience” as well as on YouTube.

Google’s move is a wise one. Not only does will it utilize the web in new ways to reach new audiences, it will create a revolution in codifying advertising ROI.

I discussed with a wise colleague a couple of years ago what the then pre-Google YouTube would eventually become. He articulated plainly what was already in my mind, “television.” It is now here.

Tags: Digital Distribution, Family Guy, Google, Hollywood, Media, web 2.0

Trackback URI | Comments RSS