Mitra Creative was honored to join our client and partner, Derive Technologies, in the 2008 Marine Corps. TOYS FOR TOTS drive. We were invited to participate by Howard Cohen of the New York chapter of the International Association of Microsoft Partners (IAMCP).

Derive Technologies’ Melissa Wylie & Mitra Creative’s Karl Joseph Ufert with members of the USMC.

The event raised more than $50,000.00 USD in toys and donations. Read the full story on Derive Technologies’ website.

Tags: Derive Technologies, IAMCP, Microsoft, Mitra Creative, New York, Toys for Tots 2008 Drive, U.S. Marine Corps.

I had the opportunity to make the kickoff presentation at an important event on Web 2.0/3.0 for Business for the Long Island Software & Technology Network (LISTnet). The event was held on November 13, at the New York State Small Business Development Center on the campus of Long Island’s Farmingdale State College.

I spoke about the origins of Web 2.0 — Tim O’Reilly of O’Reilly Media coined the term back in 2005 — and delineated Web 2.0, and, thinking ahead, Web 3.0 platforms, that can be harnessed by IT Business professionals to more effectively build a living interactive dialogue with their clients, partners and the business community at large. These included Social Networks, Content-Managed Websites (built on licensed and open source platforms) and Blogs. I provided very detailed information about the ways that businesses can monetize these platforms and also extend their brand. This presentation was one slightly modified from another I gave in September and October for Microsoft Partners.

My fellow presenters at the event — both of whom are publishing and media veterans — Arthur Germain, Principal of Communication Strategy Group, and John McCormick, Chief Content Officer of the exciting, new, niche-focused social network, CIOZone, focused on context and the value of the content in social media and on direct application of the technologies to audiences and participants.

We were excited to learn that our talk was covered by Newsday and Long Island Business News. This undoubtedly demonstrates the buzz surrounding the topic for businesses both large and small.

Tags: Blogs, CMS, IT Business, Karl Ufert, LISTnet, Mitra Creative, Social Media, Social Networks, Technology Marketing, Web 2.0, Web 3.0

Election 2008 in the United States is momentus for many reasons. For those of us in the field of interactive marketing, this election has been revolutionary. Because of the times in which we live but also the remarkable strategy of the Obama-Biden ‘08 Campaign, the employment of multimedia — including email, viral video, other digital communications and all of the current (and near-future) social and information sharing principles (as well as technologies) of Web 2.0/3.0 — and of the building of a powerful brand, were decisive factors in the decision of the American electorate. So much so that Senator Barack Obama has been recognized by Advertising Age as “Marketer of the Year”.

Mitra Creative extends our congratulations to Senators Barack Obama and Joseph Biden on their historic November 4 win. We also want to add a nod to Obama-Biden ‘08 Campaign Manager, David Plouffe, on his brilliant work.

Tags: Barack Obama, David Plouffe, Election 2008, Interactive Marketing, Joseph Biden, multimedia, Social Media, viral marketing, Web 2.0, Web 3.0

In an interesting article on CMP Technology’s “Internet Evolution” Blog, Dr. Kim Solez makes fascinating connections between medicine and the aggregation of worldwide consensus through the use of Web 2.0 (and I’d venture, of course, Web 3.0). Dr. Solez says in the article:

“We think of technology as enhancing diagnosis and treatment, the science part of medicine, but it also equally well can enhance the art of medicine, the humanistic, people side, and the doctor-patient relationship.”

We who live in the worlds of Internet marketing and communications, and as designers/developers of of Web 2.0 & Web 3.0 platforms couldn’t agree more. This concept is very important to medicine and facilitates more personal dialogue about treatment. It also spills out to numerous other industries that are trying to make the story of their businesses and organizations more human.

READ THE ARTICLE HERE.

Tags: Medical Information, Medicine, Social Media, Vertical Industry Communications, Web 2.0, Web 3.0

Mitra Creative is proud to announce our design of the exciting, just-launched Multimedia Blog for the Sutter Medical Center Castro Valley (Sutter Health).

The Blog is a “living dialogue” with members of the California Bay Area community on the progress of the design and construction of the new Sutter Medical Center Castro Valley facility, projected to open on or before January 1, 2013.

VISIT THE BLOG BY CLICKING HERE

Mitra Creative designed the Blog under the direction of Cassandra Phelps Clark, Project Communications Director for the SMCCV. The project was managed by Social Media & PR Consultants Cathryn Hrudicka of CreativeSage(tm)/Cathryn Hrudicka & Associates and Shelly Gordon of G2 Communications.

The Blog features:

• Complete media galleries – video, photos, downloadable information sheets and soon, podcasts. (All of this media will continue to grow.)
• Fully integrated social media, social bookmarking and micro-blogging widgets
• Updates from multiple stakeholders on the project, events and more.
• Numerous opportunities for those who are interested in following the progress of the SMCCV initiative to learn more through LinkedIn, Facebook, YouTube and other social networks and to share information with colleagues, supporters of the project and friends.

For Mitra Creative, the SMCCV Blog project is another foray into our ever-deepening Web 2.0/Web 3.0 practice, as well as a special step in the development of our new Healthcare practice.

We look forward to continuing our relationship with the Sutter Team and Cathryn Hrudicka to support ongoing design and application-related needs for the Blog. We look forward to receiving your comments on our work and feel free to add comments to posts on the SMCCV Blog!

VISIT THE BLOG BY CLICKING HERE

Tags: Blog, Eden Medical Center, Healthcare, Hospitals, Mitra Creative, Social Media, Sutter Health, Sutter Medical Center Castro Valley, Web 2.0, Web 3.0, Weblog