President and Co-Founder; Partner
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Karl Ufert is a marketing and business development strategist, and a writer and multimedia producer, with over two decades of experience in corporate and public sector settings.
Prior to co-founding Mitra Creative in 2005, Mr. Ufert served as Vice President of Marketing and Sales for VFinity, a cutting-edge New York, Taipei, and Beijing-based video software company. While at VFinity, he launched the company’s first international marketing and branding platform, closed their first major U.S. enterprise software sale, identified and helped to recruit their Chief Technology Officer, and attracted private investors and Advisory Board members.
Before this, Mr. Ufert was Senior Director of Marketing and Business Development for AMC Computer Corp., a leading New York technology solutions provider and systems integrator/VAR. He built AMC’s first comprehensive marketing program, produced major annual events for the company, directed a lead generation team to triple-digit increases in sales appointment volume for senior sales executives, managed relationships with the Channel Marketing arms of nearly 600 of AMC’s IT vendor partners and distributors (including Microsoft, IBM, HP, Sun, EMC, Cisco, Oracle, Network Appliance, Ingram Micro, Arrow/MOCA, Synnex, and more), and served, in-tandem, as Director of the company’s first consulting Program Management office.
Previously, he was a Principal Consultant – product development, marketing and implementation – for Oracle Corporation’s worldwide Services Industries Group (Public Sector/Higher Education), and served for more than a dozen years in marketing, technology, and administrative positions at Columbia University, New York University, and the McGraw-Hill Companies.
Mr. Ufert completed his MA thesis in the English Department of the New York University Graduate School of Arts and Science, and his Bachelor of Arts degree in Creative Writing at the City College of New York, CUNY. He was also Co-Founder and Principal of iluren.com.