- Advisory Role: Advertising; Communications
Richard Spatz is a 30-year veteran of the advertising agency business. His first professional engagement was with the Leo Burnett Co., before moving, for 21 years (starting in 1983), to D’Arcy, Masius, Benton & Bowles. Throughout his career with D’Arcy, he managed client businesses, plus led strategic and advertising development for the agency on many world-renowned brands including Procter & Gamble, Mars, Inc., Nestle, Roche, Cadbury, Heinz, Union Carbide, and Chi Chi’s Mexican Restaurants.
Mr. Spatz left the United States in 1992 to work with D’Arcy overseas as Senior VP, Worldwide Account Director on the Mars, Inc. business, having in-depth, hands-on involvement with most regions of the world, including the initial opening of Russia and China to Western companies. After living in Belgium (6 years) and Holland (1 year), he moved to Singapore for 5 years to take the position of Asian Regional Account Director for Mars, P&G, and Roche, working with teams in virtually all countries across Asia.
Mr. Spatz graduated from the College of Wooster (B.A.), and then attended the University of Chicago, earning an M.A. in Russian history and an M.B.A. with a Marketing concentration. He is currently a member of the Executive Partner program of the College of William & Mary’s Mason School of Business, a specialized program for MBA and undergraduate students that helps show the real-world applications of business theory, as well as career coaching.